https://www.mulberryst.co.nz/blog daily 0.75 2025-05-26 https://www.mulberryst.co.nz/blog/turning-wellbeing-from-a-word-to-a-verb monthly 0.5 2022-09-28 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/b28e9b58-8721-4990-8fcc-c3e6f2207cac/IMG_9312.jpg Our current musings - Turning wellbeing from a word to a verb - It’s mental health awareness week so I thought I’d share the thing I’m doing that is having the most positive impact on my mental health at the moment, and it’s probably not what you think…. 8 weeks ago, I signed up to do a parenting course. It seems weird to say this is only 8 weeks ago as I think so much has changed in this time. When I shared with a few people that I was going to do a course for 3 hours a week for 14 weeks, they were surprised I could find the time. To be honest, I didn’t know how this was going to work either, as I’m terrible at saying no to interesting work, so I never seem to have a gap in my diary. But when I reframed it to myself that parenting is the most important job I think I’ll ever do and that I’d invest many more hours learning things to ensure I get better at my day job, then it was an easy decision. So with little expectation but a lot of hope, I rocked up. A little over halfway through and I was on a call with one of the facilitators this week. I said, “I think my child is a different kid”. Her response…. “Or is it that you’re a different parent”. Lightbulb moment. https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/3195a5c9-cabc-4ec8-bec3-b4359f241608/IMG_9688.jpg Our current musings - Turning wellbeing from a word to a verb A parenting course is not the most obvious activity to help with mental health, but I think that’s the point. Everyone is so different that it’s about finding what works for you. That doesn’t always look like meditation, yoga and beach walks (although those things can be awesome). And the hardest part - fitting it in. But the last 8 weeks have taught me that unless I prioritise what is most important to me, nothing changes. Common sense, but not common. But mental health is not something we can focus on for a week a year. That’s why I’m excited to run a well-being workshop for a client this week to help their team turn well-being from a word to a verb with an action plan that is meaningful to them over the long term. Give me a shout if you want to talk about doing the same for your team. https://www.mulberryst.co.nz/blog/lets-start-designing-experiences-that-dont-suck monthly 0.5 2022-08-31 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1661981601639-AL9XO4IM4EY1BE8SQKSG/unsplash-image-nNQP1LXMA0g.jpg Our current musings - Let’s start designing experiences that don’t suck - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mulberryst.co.nz/blog/beyond-the-post-its-part-five-mining-for-insight monthly 0.5 2022-08-16 https://www.mulberryst.co.nz/blog/beyond-the-post-its-part-four-empathy-research monthly 0.5 2022-07-19 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/f614239b-476e-4f5c-85f1-15c434fe476d/double+diamon+discovery+phase.png Our current musings - Beyond the post-its part four: Empathy research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mulberryst.co.nz/blog/beyond-the-post-its-part-three-devising-the-plan monthly 0.5 2022-07-15 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/75cf6565-931a-4ae1-bce4-df13e4f35e44/stakeholders.png Our current musings - Beyond the post-its part three; Devising the plan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mulberryst.co.nz/blog/beyond-the-post-its-part-two-building-the-case-for-an-alternative-approach monthly 0.5 2022-07-11 https://www.mulberryst.co.nz/blog/beyond-the-post-its-taking-a-human-centred-approach-to-strategy-development monthly 0.5 2022-07-08 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/f61ece21-7b3f-4ccc-863c-b82abcfd4446/DOUBLE+DIAMOND+MULBERRY+ST+EDT.png Our current musings - Beyond the post-its: Taking a human-centred approach to strategy development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mulberryst.co.nz/blog/the-founding-document monthly 0.5 2022-01-26 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/886cd6d1-5bc0-44ed-9f39-9808d659390e/IMG_7204.jpg Our current musings - The Founding Document - Make it stand out Credit; Institute of Directors NZ; Boardroom Summer Issue 2021 https://www.mulberryst.co.nz/blog/an-uncomfortable-story monthly 0.5 2021-11-14 https://www.mulberryst.co.nz/blog/a-brief-glance-in-the-rearview-mirror monthly 0.5 2021-09-23 https://www.mulberryst.co.nz/blog/a-little-lockdown-musings monthly 0.5 2021-09-07 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1630981493425-85HRTXXTQQXX0TVKBG9Z/thumbnail_IMG_5456.jpeg Our current musings - A little lockdown musings - 3. Because it suits my family. Lockdown with small children is hard. This time around Lockdown with a small child with a broken leg, even harder. My goal was to make this period as calm, easy and hopefully fun for everyone, while still ensuring my business continued. In the 2020 lockdown I hadn’t long got my business off the ground. I still had some outdated views of what work was after 15 odd years of being an employee. I was so worried about the impact of this on my business that I forgot to relax, to breath and to enjoy the time at home with the kids. Don’t get me wrong, there is no way home-schooling is in our future but this time around I did what was right for my family rather than trying to be ‘at work’ at a certain time and for a certain amount of time. I took advantage of one of the major benefits of having my own business and I just slowed down. I appreciate how privileged this is but have also battled with the internal conflict in my head telling me to get to work, telling me lockdown should be hard, telling me to do more. The picture is of Miss 5 on her class zoom meeting wearing a tigers head, just because. https://www.mulberryst.co.nz/blog/purpose-beyond-posters monthly 0.5 2025-05-26 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1629408414087-WA55K14ASMI4TKQ6PDGG/Copy+of+Beige+Green+and+Pink+Blob+Organic+Sale+Quick+Create+LinkedIn+Post.png Our current musings - Purpose Beyond Posters - We tell stories. Data for the head, stories for the heart. I believe until people connect the heart, they cannot engage the head. Your purpose is generally in there buried in some of the stories of why you started the business in the first place, what gets you out of bed in the morning on the really tough days, what springs to mind in the highlight reel when you look back. https://www.mulberryst.co.nz/blog/2019/3/11/zrmanja-falls-croatia-f3exm-ac6k4-zbzzy monthly 0.5 2021-08-19 https://www.mulberryst.co.nz/blog/2019/3/11/zrmanja-falls-croatia-f3exm-ac6k4 monthly 0.5 2020-08-10 https://www.mulberryst.co.nz/blog/2019/3/11/haauknee-slabs-az-sntak-zytkh monthly 0.5 2020-08-08 https://www.mulberryst.co.nz/blog/2019/3/11/echo-range-mx-2rxcs-8ah4h monthly 0.5 2020-08-02 https://www.mulberryst.co.nz/blog/2019/3/11/monmouth-glacier-ak-sy7cd-m74wp monthly 0.5 2021-08-19 https://www.mulberryst.co.nz/blog/2019/3/11/misty-mountains-me-menex-kw7jw monthly 0.5 2021-08-19 https://www.mulberryst.co.nz/blog/2019/3/11/ahi-point-wa-2xhzd-feylr monthly 0.5 2020-08-02 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1596356111778-MX03069F5VURH8ZZMRTW/fullsizeoutput_19a7.jpeg Our current musings - Why I am leaving the job I love… - So that’s the start of the plan - first stop - enjoy being a mum to these two crazies with no fixed return to work deadline while experimenting with designing my dream job. To say yes and no more. To say yes to the advisory board position for an organisation helping people in our community, yes to a project to use Design Thinking to solve a meaningful challenge, yes to helping the business offering a great service but no idea how to tell their story or how to make it profitable. https://www.mulberryst.co.nz/contact daily 0.75 2020-08-10 https://www.mulberryst.co.nz/services daily 0.75 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601275280957-3DC0PQVF0CC7DZYHKQKI/J001986_Mulberry_Street_Illustration_Curves_A_the_who_with.png Services https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601275250737-J69FLNQO90YPSPXCHWTI/J001986_Mulberry_Street_Illustration_Curves_A_the_why.png Services https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601275048301-W0IEO4R2FRATXSTV8GSG/J001986_Mulberry_Street_Illustration_Curves_A_mullberry_street_map.png Services https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601275431260-UK636HKOKLHE508WWQFV/J001986_Mulberry_Street_Illustration_Curves_A_the_who_for.png Services https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601275463575-JNGF2V8533O90M7HAPMZ/J001986_Mulberry_Street_Illustration_Curves_A_the_how.png Services https://www.mulberryst.co.nz/home daily 1.0 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279158817-54LDX7D7QFUK12EIP3OQ/J001986_Mulberry_Street_Illustration_Curves_A_House+8.png Home https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601278492639-QODFNECG39K03L6XKGQB/J001986_Mulberry_Street_Illustration_Curves_A_House+6.png Home https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601278851286-LVCO9T74XRBG8D494C63/J001986_Mulberry_Street_Illustration_Curves_A_House+3.png Home https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279475681-Q3M63U31901HA7EGIJJS/J001986_Mulberry_Street_Illustration_Curves_A_House+5.png Home https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279918141-0TNUCHBQP2XW168JQ1NB/image-asset.jpeg Home - What we believe in Since the industrial revolution we’ve tried to turn people into machines with a process, policy and standard operating procedure for almost everything. As robots become more of a reality in doing the jobs humans were trained to do, we have to build capability around curiosity, compassion, and creativity. These are the things that machines will struggle to replicate, providing us with an awesome opportunity to get back to what makes humans, human. Click here to find out more about our story and values. https://www.mulberryst.co.nz/about daily 0.75 2020-08-08 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1596358985825-BVDTHLQKJZN4R5E9R8QD/191205_17718.jpg About - Mulberry St was born as a place to help purpose led kiwi companies take their businesses to the world. At Mulberry St we fundamentally believe 'experience is the new brand' and an experience is something we feel. As such, we see the future of work as a connected, human-centered, purpose led one. If we continue to develop products, services, and the way in which we market and sell them, in isolation to the people they affect we will continue to create waste in all forms. https://www.mulberryst.co.nz/why daily 0.75 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601275918699-KIZMH9VQSC9FOQ8B9TJP/J001986_Mulberry_Street_Illustration_Curves_A_the_why.png The Why https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601277959140-APT4B18A9AH27FGMTUXF/J001986_Mulberry_Street_Illustration_Curves_A_House+12.png The Why https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601277859283-3IS0PNSSFENGSY3A68UW/J001986_Mulberry_Street_Illustration_Curves_A_House+1.png The Why https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601278492639-QODFNECG39K03L6XKGQB/J001986_Mulberry_Street_Illustration_Curves_A_House+6.png The Why https://www.mulberryst.co.nz/the-who-with daily 0.75 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601278641056-H6Z0GP14DXDT2POQTJXW/J001986_Mulberry_Street_Illustration_Curves_A_the_who_with.png The 'Who With' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601278851286-LVCO9T74XRBG8D494C63/J001986_Mulberry_Street_Illustration_Curves_A_House+3.png The 'Who With' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601278719088-DT9V6Y1FBAHOCY02I5D5/J001986_Mulberry_Street_Illustration_Curves_A_House+7.png The 'Who With' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601278757061-3WJUO9Y2AC6VLJGG0M9E/J001986_Mulberry_Street_Illustration_Curves_A_House+2.png The 'Who With' https://www.mulberryst.co.nz/the-who-for daily 0.75 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279041033-SL33RTD2099EERID850P/J001986_Mulberry_Street_Illustration_Curves_A_the_who_for.png The 'Who For' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279190746-KE32H6H1ESNN76WHIMX1/J001986_Mulberry_Street_Illustration_Curves_A_House+9.png The 'Who For' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279220848-PGP8GLM4F3XWMDF6EHM1/J001986_Mulberry_Street_Illustration_Curves_A_House+4.png The 'Who For' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279158817-54LDX7D7QFUK12EIP3OQ/J001986_Mulberry_Street_Illustration_Curves_A_House+8.png The 'Who For' https://www.mulberryst.co.nz/the-how daily 0.75 2020-09-28 https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279315429-JHVE8Q42B9MMAE6RPQQ3/J001986_Mulberry_Street_Illustration_Curves_A_the_how.png The 'How' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279475681-Q3M63U31901HA7EGIJJS/J001986_Mulberry_Street_Illustration_Curves_A_House+5.png The 'How' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279499683-QHZF2JBSLYCVYXLC2POL/J001986_Mulberry_Street_Illustration_Curves_A_House+10.png The 'How' https://images.squarespace-cdn.com/content/v1/5f24bbf740bd944b3045f216/1601279528560-JYCE1MAAL7UUX6T9PBDN/J001986_Mulberry_Street_Illustration_Curves_A_House+11.png The 'How'